According to a report by the Tourism Accommodation Australia “the largest growth has been in ‘lifestyle’ hotel brands concentrating on experiential travel, incorporating highly stylised and individual design elements that bring the guest into the heart of the destination”. This industry has seen a rise of niche hotels, as more …

The way people interact with business is changing, gone are the days when face to face interaction was the main way to do business. In 2018, 82% of hotel bookings were made via the internet without human interaction. With more and more people booking online, the front desk is often …

The integration of mobile phones into our everyday life has created a ‘mobile-first’ culture, where consumers expect to be able to access everything on demand. This culture has carried over into the hotel industry, where if you want to capture the attention of consumers, you must be on mobile.

Millennials are becoming more and more active as consumers and represent a large market across all industries. Their interest in travel is above and beyond that of any generation that came before them, because of this, it is vital that hotels are able to appeal to this audience.

Tourism Research Australia’s 2018 Accommodation Monitor reported a total revenue of $14.7 billion, and an increased occupancy rate of 76%, if this growth trajectory continues 2019 should be a well-performing year for the industry.