ommunal areas are a prime opportunity for hotels to add extra value to their guests, and this new direction for Australia’s accommodation industry could result in some truly unique experiences.

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Is a rewards program the key to customer retention?

Did you know it costs five times the amount to acquire a new customer than it does to sell to an existing one? Further, existing customers spend 67% more than new customers! A recent study found that 77% of people are more likely to stay with a brand if they...

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Boutique Is Booming: A New Direction For Accommodation

According to a report by the Tourism Accommodation Australia “the largest growth has been in ‘lifestyle’ hotel brands concentrating on experiential travel, incorporating highly stylised and individual design elements that bring the guest into the heart of the destination”. This industry has seen a rise of niche hotels, as more...

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Upselling and Guest Satisfaction

The way people interact with business is changing, gone are the days when face to face interaction was the main way to do business. In 2018, 82% of hotel bookings were made via the internet without human interaction. With more and more people booking online, the front desk is often...

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Mobile Marketing Is Key For Hotels In 2019

The integration of mobile phones into our everyday life has created a ‘mobile-first’ culture, where consumers expect to be able to access everything on demand. This culture has carried over into the hotel industry, where if you want to capture the attention of consumers, you must be on mobile.

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Millennials are becoming more and more active as consumers and represent a large market across all industries. Their interest in travel is above and beyond that of any generation that came before them, because of this, it is vital that hotels are able to appeal to this audience.

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Tourism Research Australia’s 2018 Accommodation Monitor reported a total revenue of $14.7 billion, and an increased occupancy rate of 76%, if this growth trajectory continues 2019 should be a well-performing year for the industry.

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