The 8 Commandments of Social Media Marketing for Hotels

We cover our 8 commandments for hotels when it comes to social media marketing. Covering topics such as optimisation, starting a conversation and the value of video this comprehensive guide is a great starting point for any hotelier.

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5 Hotel Digital Marketing Ideas You Can Do Right Now

Looking for some ideas to get your hotels digital marketing up and running? We discuss 5 strategies you can put in place right now to enhance your hotel marketing, from video content to mobile integration!

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Far North Queensland Leading The Way In Regional Travel Recovery

Traditionally Queensland’s Far North has been a tourism hot spot, with the region worth a whopping $2.5 billion annually. The draw of sites such as the Great Barrier Reef, the Whitsunday Islands and the World Heritage Rainforests bring a flock of tourists each year, however the impact of COVID-19 travel...

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Hotel Hygiene: Instilling Confidence

During COVID-19 it is more important than ever that accommodation providers implement thorough cleaning procedures to ensure the safety of their guests. Further, making sure that guests are aware of the efforts been taken to safeguard their health is an essential step in instilling confidence in travelers.

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Sustainability In A Health-Conscious Landscape

Whilst this pandemic has placed health and well-being at the forefront of consumers minds, topics such as climate change will remain a priority as things return to normal. For accommodation providers finding the balance between sustainable practices and implementing higher hygiene standards may seem difficult, however there is an opportunity...

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Work-from-Hotel: Adapting To The New Normal

As a large portion of the Australian workforce transitions to work-from-home arrangements, many employees are going a little stir-crazy spending every day in their homes. Asia-pacific chain Choice Hotels is offering a solution, with the recent roll-out of their ‘work-from-hotel’ option which allows guests to book a room to work...

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Domestic Travel Set to Kick-start Australian Tourism Again

As Australian businesses begin to plan for the easing of restrictions, the tourism industry continues to experience uncertainty as opening borders to international travel is still off the table. However, there is hope as new research has found that Australian’s are looking to see a little more of their own...

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Glamping Outdoor Experience with Hotel Luxuries

The glamping trend isn’t necessarily a new one, with the concept popping up around the globe since the 2010’s. However, the trend is becoming more commonplace with mainstream accommodation providers getting on board.

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Ancillaries and Their Role In Creating A Customer Experience

In recent years the concept of ancillaries has become somewhat of a buzzword, so what role do they play in the customer experience and why should this matter to hoteliers?

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Influencer Marketing and The Evolution of WOM Marketing

ommunal areas are a prime opportunity for hotels to add extra value to their guests, and this new direction for Australia’s accommodation industry could result in some truly unique experiences.

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