Hotel Hygiene: Instilling Confidence

During COVID-19 it is more important than ever that accommodation providers implement thorough cleaning procedures to ensure the safety of their guests. Further, making sure that guests are aware of the efforts been taken to safeguard their health is an essential step in instilling confidence in travelers.

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Sustainability In A Health-Conscious Landscape

Whilst this pandemic has placed health and well-being at the forefront of consumers minds, topics such as climate change will remain a priority as things return to normal. For accommodation providers finding the balance between sustainable practices and implementing higher hygiene standards may seem difficult, however there is an opportunity...

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Work-from-Hotel: Adapting To The New Normal

As a large portion of the Australian workforce transitions to work-from-home arrangements, many employees are going a little stir-crazy spending every day in their homes. Asia-pacific chain Choice Hotels is offering a solution, with the recent roll-out of their ‘work-from-hotel’ option which allows guests to book a room to work...

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Domestic Travel Set to Kick-start Australian Tourism Again

As Australian businesses begin to plan for the easing of restrictions, the tourism industry continues to experience uncertainty as opening borders to international travel is still off the table. However, there is hope as new research has found that Australian’s are looking to see a little more of their own...

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Glamping Outdoor Experience with Hotel Luxuries

The glamping trend isn’t necessarily a new one, with the concept popping up around the globe since the 2010’s. However, the trend is becoming more commonplace with mainstream accommodation providers getting on board.

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Ancillaries and Their Role In Creating A Customer Experience

In recent years the concept of ancillaries has become somewhat of a buzzword, so what role do they play in the customer experience and why should this matter to hoteliers?

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Influencer Marketing and The Evolution of WOM Marketing

ommunal areas are a prime opportunity for hotels to add extra value to their guests, and this new direction for Australia’s accommodation industry could result in some truly unique experiences.

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ommunal areas are a prime opportunity for hotels to add extra value to their guests, and this new direction for Australia’s accommodation industry could result in some truly unique experiences.

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Is a rewards program the key to customer retention?

Did you know it costs five times the amount to acquire a new customer than it does to sell to an existing one? Further, existing customers spend 67% more than new customers! A recent study found that 77% of people are more likely to stay with a brand if they...

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Boutique Is Booming: A New Direction For Accommodation

According to a report by the Tourism Accommodation Australia “the largest growth has been in ‘lifestyle’ hotel brands concentrating on experiential travel, incorporating highly stylised and individual design elements that bring the guest into the heart of the destination”. This industry has seen a rise of niche hotels, as more...

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