The integration of mobile phones into our everyday life has created a ‘mobile-first’ culture, where consumers expect to be able to access everything on demand. This culture has carried over into the hotel industry, where if you want to capture the attention of consumers, you must be on mobile.
Millennials are becoming more and more active as consumers and represent a large market across all industries. Their interest in travel is above and beyond that of any generation that came before them, because of this, it is vital that hotels are able to appeal to this audience.
Tourism Research Australia’s 2018 Accommodation Monitor reported a total revenue of $14.7 billion, and an increased occupancy rate of 76%, if this growth trajectory continues 2019 should be a well-performing year for the industry.