Boutique Is Booming: A New Direction For Accommodation

Boutique Is Booming: A New Direction For Accommodation

According to a report by the Tourism Accommodation Australia “the largest growth has been in ‘lifestyle’ hotel brands concentrating on experiential travel, incorporating highly stylised and individual design elements that bring the guest into the heart of the destination”. This industry has seen a rise of niche hotels, as more and more people are opting for boutique and more unique accommodation options.