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Ancillaries and Their Role In Creating A Customer Experience
In recent years the concept of ancillaries has become somewhat of a buzzword, so what role do they play in the customer experience and why should this matter to hoteliers?
In recent years the concept of ancillaries has become somewhat of a buzzword, so what role do they play in the customer experience and why should this matter to hoteliers?
ommunal areas are a prime opportunity for hotels to add extra value to their guests, and this new direction for Australia’s accommodation industry could result in some truly unique experiences.
ommunal areas are a prime opportunity for hotels to add extra value to their guests, and this new direction for Australia’s accommodation industry could result in some truly unique experiences.
According to a report by the Tourism Accommodation Australia “the largest growth has been in ‘lifestyle’ hotel brands concentrating on experiential travel, incorporating highly stylised and individual design elements that bring the guest into the heart of the destination”. This industry has seen a rise of niche hotels, as more and more people are opting for boutique and more unique accommodation options.
The way people interact with business is changing, gone are the days when face to face interaction was the main way to do business. In 2018, 82% of hotel bookings were made via the internet without human interaction. With more and more people booking online, the front desk is often Read more…